C'ece Serie - NOERAH - XAUM - Anastasia Bull
On June 17th 2026, during Art Basel Week, the OMG, Franck! Fashion Shows will bring together eight emerging designers for a multi-label fashion presentation at Franck Areal in Basel. The presentations are split into two shows, each presenting 4 brands.
Curated and produced by AUDA the project positions fashion as an active discipline within Basel’s cultural landscape, creating space for experimentation, creative visibility, and collective production.
The event is part of OMG, Franck!, a six-day interdisciplinary festival taking place during Art Basel Week, connecting fashion, music, art, performance, and creative community.
Show 2 / 8pm
C'èce Serie
Presenting: This project focuses on the instability of perception and the tension created through observation. Inspired by the way images and subjects are framed, mediated, and physically experienced, the garments translate acts of looking into volume, pressure, and imbalance. Through subtle distortions in form, the work examines how perception can be felt through the body and surrounding space.
NOERAH
Presenting: The NOERAH FW26 debut collection plays with the idea of “accessorize until you’re dressed” as both method and attitude. It is an exploration of
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C'ece Serie - NOERAH - XAUM - Anastasia Bull
On June 17th 2026, during Art Basel Week, the OMG, Franck! Fashion Shows will bring together eight emerging designers for a multi-label fashion presentation at Franck Areal in Basel. The presentations are split into two shows, each presenting 4 brands.
Curated and produced by AUDA the project positions fashion as an active discipline within Basel’s cultural landscape, creating space for experimentation, creative visibility, and collective production.
The event is part of OMG, Franck!, a six-day interdisciplinary festival taking place during Art Basel Week, connecting fashion, music, art, performance, and creative community.
Show 2 / 8pm
C'èce Serie
Presenting: This project focuses on the instability of perception and the tension created through observation. Inspired by the way images and subjects are framed, mediated, and physically experienced, the garments translate acts of looking into volume, pressure, and imbalance. Through subtle distortions in form, the work examines how perception can be felt through the body and surrounding space.
NOERAH
Presenting: The NOERAH FW26 debut collection plays with the idea of “accessorize until you’re dressed” as both method and attitude. It is an exploration of accessories not as additions, but as the starting point from which garments emerge.
Influenced by electronic music, club culture, posthuman feminism and avatar-based styling games, the collection proposes a universe of temporary escapism from existing structures while suggesting alternative ways of collaborating, creating and being together.
XAUM
Presenting: A collection of sensual and feminine silhouettes developed through a made-to-measure approach. The work explores transparency, structure and the line of the body through contemporary looks mainly developed in black. Combining tailoring, embroidery and high-end textile craftsmanship, the collection focuses on precision, construction and carefully selected materials. Most pieces are unique and specifically developed for the person who wears them, while some looks explore one-size constructions adaptable to different bodies. The collection presents a controlled and elegant aesthetic where transparency, sensuality and structure exist in deliberate tension.
Anastasia Bull
Presenting: The Decorum of Containment examines the historical and ongoing demonization of femininity. From witch hunts to contemporary pop culture, women who speak up are still labeled “hysterical”, too loud, too emotional, too much. Traits coded as feminine - emotion, intuition, sensuality, ambition, anger - continue to be framed as instability or threat. The collection explores how this narrative enforces a performance of discipline: women are expected to soften their voices, contain their anger, and compress their presence. Through controlled opulence, structured volumes, and restrictive ornamentation, the collection reclaims these demonized traits. What is contained is not diminished, but intensified, becoming a quiet force that resists erasure and reclaims space on its own terms.
Alongside the runway presentations, a showroom featuring the participating brands will be open on-site from 7pm - 8pm & 9pm - 10pm.
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