“Magical Realism” is not just an exhibition, but a threshold. The name itself emerges from one of Alejandra Abad’s paintings, inspired by realismo mágico, the Latin American artistic and literary movement where the mystical is not separate from everyday life, but gently woven into it. In this way of seeing, reality extends beyond what we can touch or explain. It lives also in the invisible, in intuition, in the subtle layers that quietly shape our experience.
Here, the visible world intertwines with the unseen. Intuition becomes the compass, and imagination the language we all somehow remember.
Moonhub opens its doors to this exploration, offering more than a venue. It is a living, breathing environment devoted to inner discovery, to carving out personal paths, to shaping modern rituals in a fast-moving world. Within this atmosphere, Alejandra’s artworks find their natural home. Her creations echo the same philosophy: a deep trust in curiosity, a reverence for creativity, and a belief that connection begins within.
Each piece becomes a small portal. A moment of pause. A reminder that the mystical is not somewhere far away, but woven quietly into everyday life, waiting to be noticed.
This exhibition is an invitation:
to slow down,
to listen differently,
to reconnect with
...
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“Magical Realism” is not just an exhibition, but a threshold. The name itself emerges from one of Alejandra Abad’s paintings, inspired by realismo mágico, the Latin American artistic and literary movement where the mystical is not separate from everyday life, but gently woven into it. In this way of seeing, reality extends beyond what we can touch or explain. It lives also in the invisible, in intuition, in the subtle layers that quietly shape our experience.
Here, the visible world intertwines with the unseen. Intuition becomes the compass, and imagination the language we all somehow remember.
Moonhub opens its doors to this exploration, offering more than a venue. It is a living, breathing environment devoted to inner discovery, to carving out personal paths, to shaping modern rituals in a fast-moving world. Within this atmosphere, Alejandra’s artworks find their natural home. Her creations echo the same philosophy: a deep trust in curiosity, a reverence for creativity, and a belief that connection begins within.
Each piece becomes a small portal. A moment of pause. A reminder that the mystical is not somewhere far away, but woven quietly into everyday life, waiting to be noticed.
This exhibition is an invitation:
to slow down,
to listen differently,
to reconnect with the subtle threads that bind us through imagination.
About the artist
Alejandra Abad is a Swiss–Ecuadorian artist whose work is a vivid exploration of self-expression. Influenced by music, dance, nature, and the wide spectrum of human experience, her paintings are infused with intensity, movement, and emotion. Alejandra has exhibited her work internationally, including in New York and Barcelona. In 2025, she presented her work in Saudi Arabia and in Miami at Soho House during Art Basel. Her work has also been featured in British Vogue, and she collaborated with On Shoes, marking important milestones in her artistic journey. Beyond her artistic achievements, Alejandra is deeply committed to creating a positive social impact. She supports the Association Cuisine Sans Frontières by donating a portion of her painting sales to Project El Fogón in the Ecuadorian Amazon Forest, an initiative that promotes education in gastronomy and tourism.
Website: alejandraart.com
IG: @alejandra.abad.art
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