A focused, executive-level GTM summit for (emerging) GTM leaders across Product Marketing, Marketing, Sales, and Product Management.
Theme: Turning GTM Strategy into Revenue Impact
Through keynotes, panels, and breakout sessions, we’ll explore how leading organizations align strategy, product, marketing, and sales – with Product Marketing at the center – to:
-
focus on the right product-market-match
-
execute GTM with discipline
-
accelerate pipeline and revenue impact
Agenda
GTM Leader Track
09:00-09:45 Arrival + Coffee
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09:45-10:00 (15’) MC – Welcoem & Introduction to the GTM Summit
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10:00-10:30 (30’) CEO – Strategy Owner
Setting the Strategy: Choosing the Markets, Technology, Customers & Priorities That Matter
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10:30-11:00 (30’) CPO – Credibility Owner
Establishing GTM Buy-In: From Product Strategy to GTM Credibility
11:00-11:20 (20') Coffee Break
-
11:20-11:50 (30') CMO – Demand Generation Owner
Getting GTM Focus into Motion: Strategic Marketing and ABM as the Execution Layer
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11:50-12:30 (40') Sales Panel - Revenue Owner
What Sales Needs to Win the Right Deals Faster:
From Messaging to Qualification Guidance & Business Cases
12:30-13:30 (60') Lunch + Networking
PMM Track
...
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A focused, executive-level GTM summit for (emerging) GTM leaders across Product Marketing, Marketing, Sales, and Product Management.
Theme: Turning GTM Strategy into Revenue Impact
Through keynotes, panels, and breakout sessions, we’ll explore how leading organizations align strategy, product, marketing, and sales – with Product Marketing at the center – to:
-
focus on the right product-market-match
-
execute GTM with discipline
-
accelerate pipeline and revenue impact
Agenda
GTM Leader Track
09:00-09:45 Arrival + Coffee
-
09:45-10:00 (15’) MC – Welcoem & Introduction to the GTM Summit
-
10:00-10:30 (30’) CEO – Strategy Owner
Setting the Strategy: Choosing the Markets, Technology, Customers & Priorities That Matter
-
10:30-11:00 (30’) CPO – Credibility Owner
Establishing GTM Buy-In: From Product Strategy to GTM Credibility
11:00-11:20 (20') Coffee Break
-
11:20-11:50 (30') CMO – Demand Generation Owner
Getting GTM Focus into Motion: Strategic Marketing and ABM as the Execution Layer
-
11:50-12:30 (40') Sales Panel - Revenue Owner
What Sales Needs to Win the Right Deals Faster:
From Messaging to Qualification Guidance & Business Cases
12:30-13:30 (60') Lunch + Networking
PMM Track
-
13:30-13:45 (15') MC – Introduction to the PMM Track
The 4 Cs of GTM/Product Marketing: Collect, Consolidate, Create, Coordinate
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13:45-14:15 (30') Collect + Consolidate: Business Development – Target Market Sizing
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14:15-14:45 (30') Collect + Consolidate: Product – Competitive Intelligence
14:45-15:10 (25') Coffee Break
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15:10-15:50 (40') Collect + Consolidate: Product Panel – Strategic Product Management
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15:50-16:30 (40') Create: Presentation Breakout Sessions
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16:30-17:10 (40') Coordinate: Roundtable Discussions
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17:10-17:30 (20') MC: Wrap up and Closing
17:30-19:00 (90') Drinks + Networking
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