Overview
Definition of the target group, target group requirements, buying center requirements, core competencies
10:00 – 10:15 | Welcome & Introduction
- Brief overview of the seminar objectives
- Participant introductions
- Technical instructions
10:15 – 11:00 | Session 1: Defining the Target Group & Requirements
Topics Covered:
- Understanding the importance of defining the target group
- Methods to identify and analyze target groups
- Key requirements of the target group (needs, preferences, behavior)
Activities:
- Interactive poll: Who is your target group?
- Group discussion: Challenges in defining target groups
11:00 – 11:45 | Session 2: Buying Center Requirements & Core Competencies
Topics Covered:
- Identifying the buying center and its roles
- Analyzing buying center requirements and decision criteria
- Core competencies: definition and importance
- Connecting core competencies with competitive advantages
Activities:
- Case study analysis: Mapping a buying center
- Breakout discussion: Core competencies in your organization
11:45 – 12:30 | Lunch Break (12:30 – 13:30)
13:30 – 14:15 | Session 3: Market Strategies I – Penetration & Development
Topics Covered:
- Market penetration strategies: increasing share in existing markets
- Market development strategies:
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Overview
Definition of the target group, target group requirements, buying center requirements, core competencies
10:00 – 10:15 | Welcome & Introduction
- Brief overview of the seminar objectives
- Participant introductions
- Technical instructions
10:15 – 11:00 | Session 1: Defining the Target Group & Requirements
Topics Covered:
- Understanding the importance of defining the target group
- Methods to identify and analyze target groups
- Key requirements of the target group (needs, preferences, behavior)
Activities:
- Interactive poll: Who is your target group?
- Group discussion: Challenges in defining target groups
11:00 – 11:45 | Session 2: Buying Center Requirements & Core Competencies
Topics Covered:
- Identifying the buying center and its roles
- Analyzing buying center requirements and decision criteria
- Core competencies: definition and importance
- Connecting core competencies with competitive advantages
Activities:
- Case study analysis: Mapping a buying center
- Breakout discussion: Core competencies in your organization
11:45 – 12:30 | Lunch Break (12:30 – 13:30)
13:30 – 14:15 | Session 3: Market Strategies I – Penetration & Development
Topics Covered:
- Market penetration strategies: increasing share in existing markets
- Market development strategies: entering new markets
- Tools and examples for both strategies
Activities:
- Brainstorming: Opportunities for market expansion
- Group exercise: Developing a market penetration plan
14:15 – 15:00 | Session 4: Product Strategies – Development, Modification, Diversification, and Internationalization
Topics Covered:
- Product development: creating new products for existing markets
- Product modification: enhancing or changing existing products
- Diversification: entering new markets with new products
- Internationalization: expanding into foreign markets
Activities:
- Case discussion: Successful product diversification
- Breakout: Mapping product strategy options for your business
15:00 – 15:45 | Wrap-up & Q&A
- Recap of key concepts
- Open floor for questions
- Sharing resources and next steps
15:45 – 16:00 | Closing & Feedback
- Seminar evaluation
- Thank you and farewell
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