About this workshop:
This two-part, online workshop running on the 4th and 11th September from 17:00-18:30 CET is aimed to equip participants with foundational knowledge and tools to communicate about sports in an inclusive, engaging and stigma-free way.
You will explore inclusion in sport, the language and narratives, and how to be inclusive in your communications.
Session 1: Foundations on inclusive communications
- Why inclusive communications matters.
- Key terms and frameworks for communicating on sports in an inclusive way
- Unpacking the stigma and stereotypes in communications on para and adaptive sports
Session 2: Shifting the Narratives
- Strategies for inclusive storytelling
- Creating inclusive content that connects with your audience
- Building meaningful, manageable strategies to activate your mission through sport
Focus: Language, representation, storytelling, inclusive content creation and organisational tools
Facilitator: Marina Logacheva - Disability Sports Lead, MATTA Creative Advertising Agency for Sport and Health Brands | Competitive Handcyclist | Co-Founder, Fast Adaptive Fashion.
Marina is a world-class handcyclist, a powerhouse in marketing and a driving force for equity in sport. After a spinal cord injury, Marina rebuilt her life
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About this workshop:
This two-part, online workshop running on the 4th and 11th September from 17:00-18:30 CET is aimed to equip participants with foundational knowledge and tools to communicate about sports in an inclusive, engaging and stigma-free way.
You will explore inclusion in sport, the language and narratives, and how to be inclusive in your communications.
Session 1: Foundations on inclusive communications
- Why inclusive communications matters.
- Key terms and frameworks for communicating on sports in an inclusive way
- Unpacking the stigma and stereotypes in communications on para and adaptive sports
Session 2: Shifting the Narratives
- Strategies for inclusive storytelling
- Creating inclusive content that connects with your audience
- Building meaningful, manageable strategies to activate your mission through sport
Focus: Language, representation, storytelling, inclusive content creation and organisational tools
Facilitator: Marina Logacheva - Disability Sports Lead, MATTA Creative Advertising Agency for Sport and Health Brands | Competitive Handcyclist | Co-Founder, Fast Adaptive Fashion.
Marina is a world-class handcyclist, a powerhouse in marketing and a driving force for equity in sport. After a spinal cord injury, Marina rebuilt her life through handcycling and advocacy, becoming the only UK athlete in her category to compete internationally. Today, she leads with purpose- championing disability inclusion in sport and business at MATTA and running her adaptive athleisure brand FAST.
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