Marketing ROI 2026 — The Swiss Forum
Closed-door forum for senior & executive marketers.
Real numbers from real companies.
No vendor pitches.
No marketing fluff.
📍 8044 Zurich, Keltenstrasse 48, Zurich Development Center
📅 Sept. 3, 2026
🕜 13:30–18:00 + Apéro
Marketing has a decision problem — not a data problem.
Most companies already have:
→ More data than ever
→ Better tools than ever
Yet:
→ CAC increases
→ ROI remains unclear
→ Decisions don’t improve
This executive forum explores how leading organizations are:
• Engineering marketing like a production system
• Embedding AI into real workflows
• Driving measurable ROI at scale
• Moving from campaigns → systems → revenue
Topics include:
• CLV, CAC & segmentation
• Experimentation & A/B testing
• Pricing as a growth lever
• AI-driven marketing decisions
• Marketing systems & operating models
• Decision-making in the age of AI
For:
CMOs • Heads of Marketing • Growth Leaders • Revenue Leaders • Digital Transformation Executives
Speakers & contributors include:
Brian Christner • Prof. Dr. Xiaojing Dong • Marco Hochstrasser • Ralf Haller
Executive audience only.
Curated group of 50 participants.
👉 No vendor pitches.
👉 No mass networking.
👉 High-quality peer exchange.
