Born from the conviction that profit must align with purpose, The Honourable Merchants Group (THMG) is a constellation of exceptional companies founded by François-Henri Bennahmias. Moving beyond the traditional holding model, THMG serves as a strategic platform where governance, capital, and culture align. It provides independent brands—from watchmaking and jewellery to fashion and lifestyle—with the structure to scale responsibly. By matching ambition with accountability, the group ensures that success is measured not only through financial performance, but by innovation and cultural resonance.
This vision is rooted in decades of transformative leadership. As former CEO of Audemars Piguet, François-Henri Bennahmias reimagined a historic Maison into one of the most influential and desirable names in contemporary luxury. His tenure was marked not only by remarkable growth, but by a bold redefinition of how a traditional Swiss brand can engage with the world. He challenged conventions. He embraced audacity. He connected haute horlogerie with music, art and global culture, proving that excellence and emotion can coexist at the highest level.
A rare opportunity to engage with one of Switzerland’s most influential business leaders, the founder of THMG and explore how he is shaping the next frontier of the luxury world.
