Routine vs Results: Why most organic content strategies suck

Every marketer has heard it: “Just post more, and the results will come.” But does organic social media really deliver the impact we think it does?

From engagement rates that don’t translate to business results, to creators who claim to “know best,” the world of organic content is full of assumptions.

Dominik Lämmler, Co-Founder at Furthur (ex Meta, Tamedia, Ringier, 20 Minuten), pulls back the curtain on the myths:

•⁠  ⁠More posts ≠ more success

•⁠  ⁠Creators don’t always know best

•⁠  ⁠Engagement rarely equals impact on the business

You’ll leave with a fresh lens for measuring organic social media, knowing when to spend, and how to make your content actually drive impact.