AI is changing the role of the product manager. This hands-on, one-day workshop covers the essentials: from using AI in your daily work through “vibe coding” and automation, to shipping real AI-powered features with LLMs and agents. You’ll learn how to evaluate use cases, mitigate risks like hallucinations and prompt injections, and understand when techniques like fine-tuning or RAG actually make sense. You’ll leave with practical tools to confidently integrate AI into both your workflow and your product roadmap, leveraging AI to improve your product decisions and outcomes.
Who is this for?
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Mid–senior product managers
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PMs new to AI who want a clear foundation
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PMs already using AI who want to level up
This workshop is built on the belief that we are entering the era of the new product manager. The PMs who will thrive are those who combine strong product fundamentals with a modern, working understanding of AI, not just to be more effective and efficient in their own roles, but to design and ship AI-powered products that deliver real customer value.
We will start by demystifying artificial intelligence as a whole: what machine learning is, how LLMs work, and what AI agents are, giving you the fundamental technical understanding every product manager
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AI is changing the role of the product manager. This hands-on, one-day workshop covers the essentials: from using AI in your daily work through “vibe coding” and automation, to shipping real AI-powered features with LLMs and agents. You’ll learn how to evaluate use cases, mitigate risks like hallucinations and prompt injections, and understand when techniques like fine-tuning or RAG actually make sense. You’ll leave with practical tools to confidently integrate AI into both your workflow and your product roadmap, leveraging AI to improve your product decisions and outcomes.
Who is this for?
-
Mid–senior product managers
-
PMs new to AI who want a clear foundation
-
PMs already using AI who want to level up
This workshop is built on the belief that we are entering the era of the new product manager. The PMs who will thrive are those who combine strong product fundamentals with a modern, working understanding of AI, not just to be more effective and efficient in their own roles, but to design and ship AI-powered products that deliver real customer value.
We will start by demystifying artificial intelligence as a whole: what machine learning is, how LLMs work, and what AI agents are, giving you the fundamental technical understanding every product manager should have. From there, we will move into real-world applications: using AI to speed up discovery and insight generation, “vibe coding” and workflow automation, and bringing AI into your products by ideating use cases, evaluating feasibility, and learning how to control and improve output in production.
Throughout the day you will work through concrete product scenarios, cutting through the hype and buzzwords. You will practice evaluating AI use cases, spotting where AI should not be used, and learn how to handle limitations and risks. We will discuss how to manage non-deterministic features and how collaboration within the product trio might change. The focus is on immediately actionable skills and frameworks you can apply the very next day.
YOUR TRAINER
Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery.
Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out.
Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective.
Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.
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