Product updates

Here you can find the most important updates
and an outlook on upcoming features.

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Do you want to know what else we have planned for 2026?

Jump straight to the outlook

April 2026

New label for promoted events

  • Promoted events on the homepage are now labelled as «Sponsored»
  • An additional tooltip shows how this placement can be booked
  • Advertising options for event organisers are made more visible

 

Enhancement for discount codes

  • Discount codes with characters such as ä, ö, ü or ß are now supported
  • This allows for more flexible and linguistically appropriate codes

Learn more

March 2026

API integrations

New interfaces enable event data to be used and processed in different ways.

  • Organizer API (Read)
  • Organizer API (Read & Write)

Learn more

 

Ticket buyer data export expanded to include country

  • The export now includes the additional column «Country»
  • The information now appears after the city
  • This allows ticket buyer data to be analysed even more precisely

February 2026

Generate event descriptions from keywords

  • Simplified event creation through AI-supported generation of event descriptions from keywords
  • No need to write the event description manually anymore
  • Faster and more accessible event creation

January 2026

Event promotion on public transport, in post office branches and on public screens

  • Advertising on more than 13,000 Livesystems screens across Switzerland
  • Particularly strong presence in public transport
  • Regional targeting tailored to the event location
  • Starting from CHF 99.90

Learn more

November 2025

Flex-Tickets

More security for guests and more sales for event organisers.

  • Flexible cancellation option for ticket buyers
  • Earlier purchase decisions
  • Additional income for event organisers

Learn more

 

New marketplace in the Cockpit

  • Faster orientation
  • Find more suitable advertising offers
  • Less complexity despite more choice
  • Easier booking of promotions

 

Eventfrog Analytics

  • Central overview of tickets, income, page views and ticket buyers
  • Flexible filters by period, events, sales channel and payment method
  • Analyse ticket and cashless revenue together
  • Faster insights into the performance of your own events

Learn more

September 2025

Attractions with ticket sales

Suitable for recurring or permanent offers.

  • Create attractions with recurring opening times
  • Ticket sales can be used
  • Ideal for all kinds of leisure activities

Learn more

July 2025

Screen reader accessibility (BFSG)

These new improvements make Eventfrog more accessible and easier to use with screen readers.

  • Improved screen reader accessibility on key pages and in the checkout
  • Better keyboard navigation
  • Properly labelled error messages in forms
  • Better readability thanks to a minimum font size

Learn more

Outlook

These features are currently in development and are expected to be released in the near future.

1. New pricing and tickets without third-party advertising

New pricing in the Plus and Pro packages, and no more third-party advertising on tickets – in every package.

 

2. Eventfrog Cashless – in development

A new area including an app for cashless payments in the event context.

 

3. Optimisation of the visibility of Eventfrog events in Google Search – planned

Submit events to Google more easily.

 

4. Event setup with AI chat – planned

AI chat supports event creation.

 

5. Event detail page relaunch – planned

Revised event detail page for faster orientation and easier ticket purchase.

 

6. Seating plan 2.0 – planned

New seating plan for easier seat creation and better ticket sales.