Product updates
Here you can find the most important updates
and an outlook on upcoming features.
May 2026
Tickets without third-party advertising
No third-party advertising on tickets – in every package.
- Tickets without third-party advertising in all event packages
- Free package remains 100% free of charge
- Pro package with fees reduced by over 20%
- Plus package with slightly adjusted variable fee
April 2026
New label for promoted events
- Promoted events on the homepage are now labelled as «Sponsored»
- An additional tooltip shows how this placement can be booked
- Advertising options for event organisers are made more visible
Enhancement for discount codes
- Discount codes with characters such as ä, ö, ü or ß are now supported
- This allows for more flexible and linguistically appropriate codes
March 2026
API integrations
New interfaces enable event data to be used and processed in different ways.
- Organizer API (Read)
- Organizer API (Read & Write)
Ticket buyer data export expanded to include country
- The export now includes the additional column «Country»
- The information now appears after the city
- This allows ticket buyer data to be analysed even more precisely
November 2025
Flex-Tickets
More security for guests and more sales for event organisers.
- Flexible cancellation option for ticket buyers
- Earlier purchase decisions
- Additional income for event organisers
New marketplace in the Cockpit
- Faster orientation
- Find more suitable advertising offers
- Less complexity despite more choice
- Easier booking of promotions
Eventfrog Analytics
- Central overview of tickets, income, page views and ticket buyers
- Flexible filters by period, events, sales channel and payment method
- Analyse ticket and cashless revenue together
- Faster insights into the performance of your own events
July 2025
Screen reader accessibility (BFSG)
These new improvements make Eventfrog more accessible and easier to use with screen readers.
- Improved screen reader accessibility on key pages and in the checkout
- Better keyboard navigation
- Properly labelled error messages in forms
- Better readability thanks to a minimum font size
1. Eventfrog Cashless – in development
A new area including an app for cashless payments in the event context.
2. The new seating plan – faster, better-looking, improved – in development
With the new seating plan, you can create and edit layouts more efficiently than ever before. Intuitive handling, greater flexibility and a more precise display give you full control over every detail – from simple seating arrangements to complex setups. This allows you to create seating plans that not only look professional, but also noticeably improve the buying experience for your guests: clear, appealing and easy to book.
4. Optimising the visibility of Eventfrog events in Google Search – planned
Submit events to Google more easily.
5. Event configuration with AI chat – planned
AI chat supports you when creating an event.
6. Event detail relaunch – planned
Redesigned event detail page for faster orientation and a simpler ticket purchase.
7. Book multiple dates in the marketplace at the same time – planned
Optimised flow for promotional bookings with multiple event dates. Recurring fields are only requested once and automatically applied to identical dates.
8. Find ticket again – planned
Ticket buyers will be able to find their ticket more easily in future and trigger the order confirmation again themselves.
