mai

22

jeudi

Collective 57 presents: Think like a Storyteller

Collective 57 presents: Think like a Storyteller C.R.E.A.M Coffee Bar Food., Josefstrasse 214A, 8005 Zürich Billets

Credits: Collective 57

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C.R.E.A.M Coffee Bar Food., Zürich (CH)

For the May Collective 57 event, we’re diving into the art (and strategy) of brand storytelling.


From Spotify Wrapped’s data-driven personalisation to Nike’s emotionally charged campaigns, the best brands today don’t just market. They tell stories. But in a world saturated with content, how do you make your message stand out and actually resonate?


Join us for a fresh, fast-paced session exploring how marketers can use timeless storytelling techniques, improv-inspired tools, and even a dash of AI to turn dry comms into stories worth remembering (and sharing).


We’re joined by Maria Barikhina, brand strategist, storytelling expert, and co-founder of Zurich Storytellers, for a hands-on talk that blends strategy and storytelling.

 

What to expect:

🍸A free welcome drink upon arrival

🎤 A keynote talk by Maria Barikhina on what makes brand storytelling work

🌎 Case studies: From global campaigns to common misfires

📖 A simple framework for building better brand stories

🤝 Interactive exercises (yes, you’ll write a story - just one sentence long!)

 

L'événement est terminé

Organisateur

Organisateur de Collective 57 presents: Think like a Storyteller

Sadhbh Sullivan

Billets

La vente de billets en ligne est terminée le 22.05.2025 20:30.

Early bird 🐦

20.00 CHF

Complet

Normal ticket

25.00 CHF

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Infos

Lieu:

C.R.E.A.M Coffee Bar Food., Josefstrasse 214A, Zürich, CH

Organisateur

Collective 57 presents: Think like a Storyteller est organisé par:

Sadhbh Sullivan

Catégorie: Divers