Product Academy SUMMIT 2026

Get ready for the Product Academy Summit - a PM event you don’t want to miss! Join us on June 11, 2026 in Zurich for a day filled with valuable insights and innovation.

Engage with thought-provoking keynotes, participate in interactive sessions, and network with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this conference offers learning opportunities for all levels of expertise.

Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer.

Get a combi ticket for the SUMMIT and our pre-conference workshop "AI Essentials for PMs" with Julia Bastian to secure the lowest rate :)

The Leadership Brunch is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. Please only register for this ticket if this applies to your role. 

CONFERENCE LINE-UP

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SPEAKERS

TIM HERBIG (Product Coach and Author of Real Progress, Hamburg): Improving your Product Strategy in Real Time 

Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step.
 

DOMINIQUE JOST (Head of Product at Doist, Bern): End-to-End PM or End-of PM?

No hype. No hero stories. Just the practical, unfiltered lessons from Doist’s (makers of Todoist and Twist) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you.

JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): From lagging metrics to leading decision - How B2B teams can lead with qualitative data

In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments.

STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): Two worlds, one role – AI Product Management through client and provider lenses

AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle.

The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed.

SEBASTIAN CASTANEDA (Senior PM at Bitpanda, Vienna): Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%

Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools.

The last speaker will be announced soon :)

Thank you to our sponsor On for hosting us again and to airfocus by Lucid for sponsoring the event!

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