The final conference of the Resilient Tourism Flagship project will bring together leading voices from industry, academia, and public institutions to examine how data, digital innovation, and resilient systems are reshaping the tourism landscape.
The program will feature keynote talks from global tech leaders who are shaping the digital future of travel, including speakers from Booking.com, Amazon Web Services, and MSC Cruises. These thought leaders will share insights on topics such as AI-driven personalization, smart distribution, data ecosystems, and the role of large platforms in supporting sustainable and resilient tourism. Their perspectives — grounded in global-scale innovation — will provide valuable inspiration for Swiss tourism professionals navigating rapid digital transformation.
In addition to these keynotes, the conference will also include hands-on demonstrations of applied research results, and strategic discussions on Switzerland’s evolving tourism data infrastructure (NaDIT). More than a closing event, the conference is a forward-looking platform to shape resilient, data-driven tourism, sparking new collaborations, aligning public and private efforts, and inspiring the next phase of innovation in the Swiss travel sector.
